How to Fix Adobe (ADBE)

1. Fire CEO Shantanu Narayen. He’s overpriced and checked out.

2. Unbundle the product line. Allow users to subscribe to specific products and features without having to play the bundle game. This would force Adobe to assign pricing at the feature level and to kill or improve features and products that users do not care for. Product Managers would be elevated in the Adobe hierarchy and would be held accountable / rewarded for Revenue and EBITDA targets at the product level.

3. Reduce friction. Make it easy for users to subscribe/cancel subscriptions. Month-to-month contracts, no local installation at cancellation, etc. Eliminate the 20-year old “lock-in” tactics that make ADBE come off as a grouchy old man.

   

   source: CEORater

   

   source: CEORater

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